The Big Fish Vision

At Big Fish Endurance, we develop athletes who train with understanding, confidence, and purpose. We combine proven science with a holistic, athlete-centered approach to help each individual take ownership of their training and growth. Our vision is to redefine endurance sport through intentional, sustainable performance — guiding athletes to move with purpose, train smarter, and build resilience that lasts a lifetime. Beyond the finish line, we aim to cultivate not just strong athletes, but self-aware, balanced individuals who carry these principles into every aspect of life.

The Big Fish Method

  • Consistency First

    • Progress comes from stringing together days, weeks, months, and years — not from hero workouts or short-term extremes.

  • Life-Integration

    • Programs are designed around athletes' lives, ensuring training is sustainable, balanced, and fits with personal responsibilities and priorities.

  • Intensity Control (Zone Management)

    • Every session has a clear purpose. We avoid grey-zone training, prescribing intensity precisely to maximize adaptation while minimizing fatigue.

  • Recovery (Load Management)

    • Rest is integral. We monitor fatigue and adapt sessions to improve safely and sustainably within workouts and across cycles.

  • Aerobic Endurance

    • Raising the floor — Building a durable, efficient base that supports general endurance without unnecessary volume.

  • Muscular Force

    • Raising the ceiling — Weight-based or sport-specific sessions develop strength and power to improve potential maximal output.

  • Muscular Endurance

    • Raising threshold — Improving the ability to sustain high-intensity efforts both in absolute terms and relative to individual capacity for race-day performance.

  • Form, Technique & Skills

    • Drills and biomechanical refinement to enhance efficiency, durability, and speed.

About BFE